Tuesday, January 4, 2011

Email Marketing: Tips To Getting The Most Of Your Email Opt-In Page

By Kevin Hutto

How's it going guys? Awesome, I hope.

Smart Internet marketers use email marketing as part of their business strategy. Not only is it quick to deploy, it's cost-effective too. You can reach a sizable number of potential targets in less time compared to traditional direct mail methods. And, it's one helluva way to promote your biz while doing your share of saving Mother Earth. Less paper use means less trees axed.

Your email opt-in page is that crucial first part towards getting people to subscribe to you. Technically, getting them to your site (or getting them to read your article in a directory and letting them sign-up on your email form from there) is really the initial step. But once they're there, it's now your responsibility to get them to opt-in. Now I know that many of you think that this is just a simple matter of obtaining their names and email addys, but that's not all there is to it. An opt-in page might seem simple enough, but there's a whole art, if you wish to call it that, so you can make the most out of it.

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Here are a few tips to optimizing your email opt-in page:

Make it easily visible. All links to your opt-in page must be easily seen and recognized. When visitors tour your website, they should be able to clearly see links in side bars and in every page of your site so they can subscribe to you. By making your opt-in page obvious, they won't have to navigate all over your site or press the back button to see if they missed it (and lose interest in the process) just in case they're interested in your product or content.

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Instill consumer confidence and interest in the opt-in page itself. This means that your design, content and copy should be simple, straightforward and valuable. Assure your visitors that their addys will be kept confidential. Also, keep in mind that potential customers need some form of incentive before signing up. Give them "subscriber-only specials" or some form of freebies or discounts so they'll be more inclined to sign up.

Get the right amount of information in your opt-in form. The most basic data that you can get here are the prospect's first and last names and his email addy. But it would also help if you get other demographics like age and gender as well as interests. A secondary email addy will also ensure you that the prospect can still be reached in case the primary one changes.

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Get the most of your email marketing. Optimize your opt-in page!

To YOUR Success,
Kevin Hutto

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